Hiring the right people starts with having the right recruiting model in place.

Do you think you have what it takes to be a model? Having the right look is inherited genetically, and is definitely a big factor in having a successful career. However, the other part of modeling and arguably the most important, is knowing how market a product in a way that pleases both clients and photographers.

Naomi Campbell, Kate Moss, Iman, Gigi Hadid. These are the names of just a few famous models that have graced beauty magazine covers and strutted down catwalks.

The job description of a model varies by the type of modeling job you are hired for. However, all models must keep an up-to-date portfolio of their work to include photos of themselves via composite cards. This is necessary as potential clients or modeling agencies may sift through portfolios and composite cards before inviting a model to audition. The composite card would also include their body measurements.

Some models specialize in showcasing one of their body parts, such as a hand or foot. There are also fitness models when an agency needs a more athletic model for a shoot. Along with these types of models, some models also do photoshoots to help sell a product and maybe featured in online ads, billboards, websites, catalogs, or even on TV. Other models work to pose for artists or art students. They may be helpful for aspiring artists learning composition or fine artists like painters and sculptors.

The term “model” often evokes the glamour of the runway or fashion magazine ads, but there’s more to the world of modeling. Models pose for artists, photographers, or customers to help advertise a variety of products. They may work as fitting models to help clothing designers size styles correctly, or answer questions from consumers about products they represent in public shows. Models work in a variety of locations, from photography studios and runway shows to outdoor locations in all weather conditions. They sometimes need to travel for photoshoots or to meet clients in different cities.

Modeling can be demanding and stressful; models must be ready to work on short notice, with unpredictable, varying hours for each job. Part-time work with periods of unemployment is common. There are no formal education requirements for becoming a model, and modeling schools do not guarantee employment. Models maintain a portfolio of their work for job applications, and may also use social media to build a following and increase exposure. Most modeling agencies accept photos from applicants and interview those who meet the agency’s specifications for appearance, including height, weight, and clothing size. Agencies also host “open calls,” for prospective models to walk in to meet directly with agents and clients.

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